One of the top ten buzzwords of UK marketers. Every theorist has their own definition and method. However, motivating factors differ from one person to the next. They are personal. For that reason, motivation is up for speculation. Of course, every theorist from Maslow (1943), to Herzberg (1959), to McClelland (1961), thinks they have the … Continue reading MOTIVATION

The Modern-Day Employee

Someone recently posted the above diagram on LinkedIn, with the caption 'I like this. I have seen it and it is possible'. Yes, much of the progress we have made is beneficial professionally. ‘The world is your oyster’ seems to never have been truer than in today’s society. In truth, I have yet to read … Continue reading The Modern-Day Employee