Seas the Day – Lessons from a Surfboard

During the festive season, my husband and I fled from wet London to sunny Florida. Miami, famous for its water sports, gave us the opportunity to try a range of water-based activities; some were loved and some were good experiences we will avoid in future. One day, we went surfing. These are the lessons I learned from a surfboard...


One of the top ten buzzwords of UK marketers. Every theorist has their own definition and method. However, motivating factors differ from one person to the next. They are personal. For that reason, motivation is up for speculation. Of course, every theorist from Maslow (1943), to Herzberg (1959), to McClelland (1961), thinks they have the … Continue reading MOTIVATION