One of the top ten buzzwords of UK marketers. Every theorist has their own definition and method. However, motivating factors differ from one person to the next. They are personal. For that reason, motivation is up for speculation. Of course, every theorist from Maslow (1943), to Herzberg (1959), to McClelland (1961), thinks they have the … Continue reading MOTIVATION

Treat Yourself!

So many people over the years have told me that the key to success is 'working really hard'. Dedication together with food, water, and sleep are a crucial mix to achieve any goal. And that is where the advice often ends. But clocking as many hours as possible is not a recipe for success. It's … Continue reading Treat Yourself!